Logline
A young man who earns his life by walking a dog, who is fond of animals, but distant to people, leads a war against an evil pet shop owner, who is also an illegal dog-making farm, each with their peculiar friends.
attention dog
Briefly
Murat is a young man who lives near Baghdad Street. He is distant to people. He does not approach much. But the place of the animal lovers is different. Especially the friend sees the owners of the animals he walks with. Among them is the place of a few friends who like themselves rely on a discrete weed.
His best friend is the veterinarian with whom he often shops Jade. Jade's mother has a small veterinary clinic and a small pet shopu at her entrance. Jade works with him. There is an attraction between them than the friendship they cannot name. However, since they are both timid people, they cannot be opened to each other.
One day, Tahir, the owner of the large pet shop in the neighborhood, also starts to provide services to his customers, including dog-making farms, to walk their dogs. But the employees of the company treat the dogs badly. Tahir is a bad guy and is quite far from animal love, he is a money-loving person.
Murat, Jade, and their friends in the neighborhood wage war against Tahirete and animal hostility. Now their only goal is to overthrow Tahiri, who mistreats animals.
The world in which the series takes place
The main venue of the series is Baghdad street and its surroundings. The cafes, parks, streets and the beach here are places we often see. In addition, Murat and his friends have their own homes.. Besides, the small pet shop and clinic of Jade, where Murat comes by every day...
The street animals we see every day and the dogs that accompany Murat and his friends are also important players in the series.
The street animals on and around Baghdad Street and the people who take care of them and their struggles with Tahirida are the main subjects of the series.
Theme
Love for animals.The series is all about love for animals. Murat and his friends' loving relationships with animals…
In particular, the series aims to make a difference in the rights of animals that we see on the streets every day, new legal regulations on this issue and our responsibilities to them.
Friendship.The friendship between Murat and his discrete grass companions like himself and their close ties to animals…
Love relations between Murat and Jade, which first began with close friendship, evolved into later love…
Social Awareness to be Created
Bad habits - Smoking, alcohol will be warned without going into a didactic air about habits that harm society's health.
Violence against women will be remembered as this issue, which is again a bleeding wound of society, comes to the place.
Environmental awareness and garbage separation.They will be noted in these issues, which are gradually settled in Turkey, and they will be especially educational about garbage separation.
Viewpoint on Turkish identity in Europe. Those who follow the view on the biased viewpoints of the people of foreign countries towards Turks and the mistakes they know correctly will be made aware.
For Brand
Over the past few years, sentiment has been growing towards animals in all socio-economic strata of society. Both society and the state are engaged in many efforts, from the protection of animal rights to the improvement of the living conditions of street animals. Of course, this issue is also being raised by a large number of brands as a social responsibility project.
When brands do these projects themselves, their own “branding”s naturally stand out and unfortunately the perception that they use these projects to support their sales is formed.
When brands support existing social responsibility projects, both their brands are lagging behind and these projects are generally not widespread, and, because their target audience is vague and limited to small masses, they contribute very little to the brand image. No matter how big the brand's support for these projects is, it's not seen, just like a transatlantic in the dark.
Attention dog project, in essence a social responsibility project. But its structure is different from that of many other social responsibility projects. What they want to say is shaking his finger, not saying it from the top screen or trying to make the animals hurt. On the contrary, it is friendly and fun. The target audience is clear. In a constantly accessible area. It has an exciting and joyful story.
Over the past few years, sentiment has been growing towards animals in all socio-economic strata of society. Both society and the state are engaged in many efforts, from the protection of animal rights to the improvement of the living conditions of street animals. Of course, this issue is also being raised by a large number of brands as a social responsibility project.
This story is watched easily and by establishing this story completely on the idea of “animal rights”, it both gives its message clearly and makes it possible for the supportive brands to be visible with its interesting and mentioned structure.
So it actually hits two birds with one stone: It adds the image of a social responsibility campaign at the same time to all the possibilities of the sponsorship of a Youtube video.
It also allows products to appear in ways that a social responsibility campaign cannot. Since the series is about animals, it offers the opportunity to exhibit many products for animals. In addition, since the story takes place around Baghdad street, the socio-economic structure of the target audience becomes defined without being told.
The characters are between 14 and 80 years old. A fan is designed to give the relationship of each age range with animals the meaning of living with pets and street animals for each. In this way, it is also possible to determine the target masses of the products exhibited.
General Story
Murat was born and raised in Germany, where his father went as a worker. His father left his mother and him when Murat was only 6 years old. Murat had a rough time with his mother. The mother worked, raised her son.After the death of her mother 7 years ago, she made a definite return to Turkey. With all the money in his hand, he bought a small shop and a small apartment near Baghdad Street.
Today, he gets to the tip with the rent from the shop. At the same time, it provides a small amount of additional income by walking the dogs of the neighborhood. A man who does not care about money. He does dog walking not for money, but because he enjoys spending time with animals. He spends most of his money on street animals. Her favorite creature in life is her dog.
Although Murat is distant from people, animal owners have a special place for him. Especially the owners of the animals he walked. However, this dog divided its owners into two groups. There are good people in the first group who really love their dogs. He doesn't even get money from them. In the other group, he does not like the second group, who only looks at his dogs with showing off and image anxiety. He loves his dogs like any other animal. So he enjoys walking the dogs of the second group as much as the others, even though he does not like the owners.
There is a friendship between the dog owners he loves and gets along with. Murat's small circle of friends, which is not considered distant and friendly, is also composed of these people. Who are these dog owners?
Melissa. Melancholy, a chronic depressive psychologist. He is 30 years old, who usually does not leave his home. Golden Retriver, or one of the similar breeds, has a large and very affectionate dog. As his depression rages, he hugs him, he relaxes. This is why his dog is worth more to him than almost any other person he knows. His dog's name is Luna.
Nejat. Full hippie. He still has long hair, plenty of trot pants, wide fuel shirts. At every turn, he still talks about the Lale Pastahanesi and the hippie days. He even has a photograph of John Lennonetla at his home. He never worked because he was the son of a very rich family. Nejat flutter unexpectedly.
An old but soul-young man who is beloved every day with a new woman of young and magnificent beauty.65 years old. He has a dog that he found and raised on the street. Peace has given his name. Nejat is also a shelter volunteer. He spends a few days a week helping those in the shelter.
Eren Tourette is a 14-year-old boy. He inadvertently curses because of Tourette, making movements that he cannot control. It also has an eccentric side. He walks around in an electric wheelchair when he doesn't need it. Her family adopts her dog, Murat's advice, reduces stress and helps her feel good. It really works a lot. His beloved medium-sized dog is called Brave.
These characters are also seen as a weed by others like Murat.
Murat walks along Baghdad Street every day without saying rain, holidays, illness, and takes his dogs from the dog owners on his way and follows a route to the coast of Fenerbahce. Unlike others, there are times when he sees close and walks his dogs to the homes of his friends, chatting on foot, being a guest in houses, albeit short for tea coffee. He also enjoys these short breaks. They worry and laugh together.
Murat knows the middle streets, the tradesmen of the street, the old ones of the neighborhood. Greetings with them all along the way. Short conversations. Despite his otherwise character, we see that the neighborhood loves him. Because he is a good man, Murat. He may not mind, but his heart is clean.
Every day there is a veterinary clinic on this path, which he takes calmly, without a stop, without a fuss. Murat comes in every day, chatting with his owner Jade and taking what he needs.
For example, dry food to give to both his own dog and the dogs on the street, sometimes toys, sometimes bags to collect dog droppings, such as reward food… While leaving the store, Jade often takes his own dog and joins him. Together they go to the Fenerbahce coast
Murat also controls all the street animals he knows he sees around the road. If he can't see it, he calls and asks. He feels responsible for every animal on his way. However, if he sees something wrong with animals, he will not ignore it.
He can bravely challenge animals if he sees a mistake. Also, when he hears the right known wrongs about animals, the feathers become thorns. The stereotypes about all animals are the sensitive points of Murat.
On the grass in Fenerbahce, they remove the leashes of dogs. This is the free time of dogs. They have fun, play, run among themselves. Murat is also important for dog owners who meet here every day. They all love Murat. Asking about animals, they talk to Murat about everything they want to know.
While the dogs play, Murat and Jade also chat. There is obviously an unnamed attraction between them. Although it is not named, it is a closeness beyond friendship somewhere deep between the two. But no one can say it out loud, no one can open up to the other.
One morning, Murat again picks up the dogs from his home and learns that the dogs of the dog owners, which he includes in the “th group”, will be walked by someone else after that. So someone else thinks he is doing this work. Does not stand on it. On the way, Jade describes the situation. Jade is also surprised.
But when they come to the beach, they solve the situation. A company that treats dogs as corporate and does this professionally has closed a large area on the beach for the dogs of its own customers. They even dressed their employees in exemplary clothes and wore crowns with dog ears on their heads. They have pretty ridiculous looks. As soon as Murat sees the landscape, he realizes that this company was founded by someone who had nothing to do with animal love from afar. Murat walks the dogs and talks to them.
There is even a discussion among them. During this talk, Murat learns that the dog walking company is founded by his owner Tahir, who does not like the large pet shop in the neighborhood, the paragoz and the animals.
Murat sees that the elements of this company treat dogs badly. Intervenes. Men –ki almost all are big and cheesy Murat treats the dogs he walks to go, especially Murat's dog, and tries to kick. When he sees his dog being treated like this when he was already a violent puppy, Murat goes crazy. Attacks the men. The police who came after the fight take them to the police station. The commissar from Allah is familiar and knows Murat. He releases Murat, but he warns him: If he fights for whatever reason, he will take him in and send him to court.
Murat, Jade and the others act together against this company. They start small first. The owner of the company Tahirati tries to convince him to quit, but it does not work.
Meanwhile, Murat learns that Tahir is a dog breeding farm, and even uses some of the dogs he walks on this farm, unaware of their owners. He sneaks into the farm to see with his eyes. This is a place where dogs are treated badly and do not obey the law. This is explained to the commissioner. But it is not illegal to build a dog-making farm. But if it is against the procedures, then it will be possible for them to close.
Murat devises a plan to prove that the farm treats dogs badly. They enter the farm with their friends and take pictures. While they try to take this to the commissar, the men of Tahirin are after them. Just when they dodge the men and come to the commissar, they learn that Tahirin took Jade and took hostage.
He says that if they take the pictures, it will hurt the girl. Muratlar stops giving away photos. Together they go to the rescue of Jade. With a wise plan, but with difficulty, Tahiri defeats, Jade rescues, and Tahirii gives it to the police.
While all this is happening, we also watch the personal stories of our heroes. There is a love between Murat and Jade that becomes more apparent every day. But they don't explain it in any way
each other. Nejat can't stand it at the end, and he clings his arms to put the two together. But just when he thinks he will do this, suddenly the old trouble of Murat is Berna. Murat and Murat were never together, but they never stopped pursuing Murat. Berna's exit slows the process of Jade and Murat opening up to each other.
In addition, Murat's cousin Rustem, who comes to find a job in Adana, Istanbul, causes the events to be mixed. My dream is a sweet-tongued man with a devil's feather. But she likes a little alavere dalavere. Murattan hears constantly because of his unknowable attitude. But still Murat loves Rustemi, protects and arms. My dream often confuses things.
Also Murat meets Eren with Melisin. Advises the child's family to get a dog. Thanks to the family who adopted the dog from the shelter, trusting Murat's promise, Eren gets a little better. This causes Erenine to join them as well.
After Tahir is captured, Murat and Jade also come together
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